Paid Social Media Manager Job at Knak Digital, Baltimore, MD

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  • Knak Digital
  • Baltimore, MD

Job Description

Join our dynamic team to drive cutting-edge paid social campaigns that deliver results! We’re seeking a strategic and collaborative Paid Social Manager to craft impactful media strategies and exceed client expectations. Enjoy a vibrant work environment with top-tier benefits and the chance to shape innovative campaigns.

Benefits:

  • Comprehensive medical insurance

  • 401(k) retirement plan

  • Paid holidays, including the last week of December

  • Summer Fridays for work-life balance

  • Flexible scheduling with flex-time options

  • Cell phone stipend

Key Responsibilities:

  • Develop strategic media plans for integrated advertising campaigns across multiple channels

  • Manage end-to-end campaign execution, from planning through optimization

  • Create media recommendations, POVs, and competitive analyses to drive performance

  • Analyze campaign metrics to surpass client KPIs and deliver measurable results

  • Build and maintain relationships with media vendors, sharing industry insights

  • Present actionable recommendations and performance insights to clients

  • Collaborate with cross-functional teams to integrate media reporting and develop compelling data visualizations

Qualifications:

  • Bachelor’s degree with 4-6 years of experience in media planning or buying

  • 2+ years of expertise in digital media, specifically paid social and paid search

  • Proven experience managing annual campaign budgets of $1M+

  • Skilled in planning and executing multi-channel campaigns

  • Expert in digital campaign management, optimization, and reporting

  • Strong analytical skills to enhance ROI through data-driven insights

  • Proficient in Google Analytics, Excel, PowerPoint, and media research tools (e.g., Resonate, MRI, SQAD)

  • Exceptional communication, organizational, and project management skills

  • Bonus: Knowledge of AI’s impact on media buying and planning

Job Tags

Holiday work, Summer work, Flexible hours,

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