Job Description
COMPANY OVERVIEW: BIC is the national leader in multi-industry media, events, and networking services, designed to help businesses grow and foster valuable connections. The organization operates through three key divisions: marketing, recruiting, and investment banking. With over 40 years of experience in multimedia publishing, BIC delivers compelling articles, industry news, and engaging digital content across a range of platforms, including social media. Our content connects businesses and decision-makers in industries such as oil and gas, refining, petrochemical, power, pulp and paper, and construction
POSITION: Media Sales Director
COMPENSATION: Competitive salary + DOE + Bonus
BENEFITS: Standard package
LOCATION: League City, Texas
POSITION DESCRIPTION: Responsible for sales of BIC Magazine print and digital advertising and online marketing services. Manage and develop potential business accounts through prospecting, cold calling, social media, networking, trade shows and referrals via face-to-face, written, virtual, and phone communication. Increase sales by identifying/acquiring new business accounts, retaining, and expanding existing accounts for BIC Magazine, BIC Recruiting and IVS Investment Banking. As the Media Sales Director, the individual will also oversee the strategy and execution of all digital and print sales initiatives, ensuring that revenue aligns with company goals.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:
Manage and support a team of 3-5 account executives for print and digital marketing campaigns including online advertising, content marketing, sponsored content, email marketing, website promotion, event sponsorship, lead generation programs and other digital offerings to new and existing business accounts
Reach personal sales goal annually
Proactively identify and qualify leads through various digital channels, including online research, social media engagement, industry forums and networking events
Understand our client’s business objectives and develop tailored digital marketing strategies to achieve their goals
Present proposals and recommendations that demonstrate the value and ROI of BIC Magazine’s digital marketing services
Build strong client relationships to ensure satisfaction and identify opportunities for upselling and cross-selling additional digital marketing services
Promote the use of value-added services such as press releases, guest columns, case studies, and lead generation programs
Utilize BIC’s CRM to manage sales funnel, document all client interaction, and execute automated sales communication
Attend trade shows and conferences. Set up and dismantle booths, target new business opportunities, visit with and take photos of existing clients, and distribute BIC materials.
Limited travel required (15%).
Represent BIC Alliance at client events, BIC events, association meetings, etc. Take photos and submit content for BIC Magazine.
Manage monthly client communication, including providing links/PDFs of client content, submitting analytics reports demonstrating campaign performance and ROI, and analyzing ad results.
Manage bonus distribution of BIC Magazine to client locations.
Acquire job orders through BIC members and non-members by phone, social media, or face-to-face communication.
Secure candidate r sum s so BIC Recruiting can fill job orders.
Develop and build relationships with industrial business owners interested in equity events including sell-side transactions, equity to growth, and financial consultation.
SKILLS AND QUALIFICATIONS:
5+ years of related sales management experience, preferably in digital media, advertising or marketing services. Experience selling to industrial service companies is a plus. Sales for industrial service companies, newspapers, magazines, billboards, events or digital media preferred
Experience of managing sales team of 3-5
Proven closer with outstanding sales ability as well as the ability to develop and maintain long-term relationships
Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, content marketing, email marketing and analytics
Excellent written and verbal communication skills
Must have proposal development and negotiation skills
Must be aggressive, creative, organized, deadline-oriented and resourceful
Proficient in Microsoft Office products and CRM tools. Experience with digital analytics platforms (e.g., Google Analytics) is a plus, and knowledge of CRM tools and physical/virtual meeting experience
Must be able to compose reports and write business correspondence coupled with computer literacy
Candidates must effectively present information and respond to questions from groups of managers, clients, and decision-makers
Bachelor’s degree from a four-year college or university is required
Ability to Travel 15%-time requirement.
***PLEASE NOTE: We try to respond to everyone who applies for our jobs, but in periods of high activity it may not be possible. We hope we can personally help you find your new job and wish you success in your job search. For more information, please email Alyssa Hinte at ahinte@bicrecruiting.com.
Job Tags
Full time, Remote job,